No matter where you go, the mere mention of Barbie® elicits a reaction. People are passionate, persuasive and just plain get personal about their Barbie story. How could a doll get so much air time? Barbie is more than a doll. She is a major part of pop culture. Several times, her Dream House® and dreamy life have been a storyline for skits on NBC's “Saturday Night Live”– the ultimate barometer of what’s culturally relevant.
Barbie has gone head-to-head with Keira Knightley and Scarlett Johansson– Hollywood’s hottest starlets– in People magazine’s “Who Wore It Best?” section. She’s also been a “Project Runway” challenge and even a commentary topic for Dan Rather on “CBS Evening News."
In the virtual world, Barbie is virtually unstoppable. Featured on more than 1,000 You Tube channels, 300 Facebook pages, and with 50 million users clicking through her websites, nearly 300,000 Facebook fans, nearly 10,000 Twitter followers Barbie is “in” with the online world.
So, how does Barbie stay on the “What’s Hot” list? Barbie is in tune, in time and always in fashion.
