Always evolving with girls and their lifestyles, it’s no surprise Barbie® is so connected. From songs on iTunes® to innovative tech toys to chart-topping games for Wii™ and Nintendo DS™, Barbie is in tune with today’s digital girl.
In 2001, Barbie.com™ launched as the first website for girls with an all-girl “Board of Directors.” The website catapulted to Internet superstardom and still ranks among the top sites for girls.
As the real world and virtual world began to mesh into a brand new online space, BarbieGirls.com™ launched in April 2007 as the first-ever virtual world designed exclusively for girls. Within three months, the site hit 4 million registered users worldwide, quickly earning industry notice as the "fastest growing virtual world ever." Now boasting nearly 16 million registrations, BarbieGirls.com gives older girls a way to play the best of Barbie– fashion, friendship and beauty– online.
With UGC, twitter, playlists, widgets and wallpaper, Barbie is more connected than ever before. In January 2009, Barbie.com will re-launch, featuring an area for “girls of all ages,” with user-generated video, downloads, multi-media entertainment, blogs, links and more.
