While the Barbie® brand’s roots are as a fashion doll, it has grown into a fashion and lifestyle brand, spanning more than 45 different consumer product categories.
Like any true fashion house, Barbie has had a namesake fragrance, a cosmetics line and tons of fun, fashionable licensed products.
BARBIE™ RETAIL
First launched in Japan in 2003 and now topping 31 stores throughout Asia, Barbie™ Couture offers adult women glamorous fashions and accessories. Today, there are Barbie stores in Latin America and Europe, pop-up stores in Tokyo, a shop-in-shop at L.A.’s famed Fred Segal boutique and the brand’s first-ever flagship store– The “House of Barbie” store in Shanghai (opening early 2009).
BARBIE™ APPAREL AND ACCESSORIES
Debuting in the Fall of 2005, Barbie™ Luxe broke new ground in the U.S., introducing the first co-branded adult apparel and accessories collection inspired by Barbie and designed by world renowned designers such as Pat Field, Tarina Tarantino, Anna Sui, Judith Leiber, Anya Hindmarch and more.
BEAUTY: ALL DOLL'D UP
In February 2007, Barbie was the worldwide cover model and spring color story for MAC Cosmetics’ Spring Collection– Barbie™ Loves MAC. The limited edition collection was created for the Barbie girl in every woman and was so well received that it broke records for The Estee Lauder Companies.
In 2009, Barbie teams up with yet another girl-favorite cosmetics line– Stila!– once again allowing girls of all ages to bring the fantasy of beauty play to life with Barbie. Barbie Loves Stila items launch in early 2009.
