Barbie® doll– Barbara Millicent Roberts– was “born” on March 9, 1959, in (fictional) Willows, Wisconsin. First introduced as the original Teenage Fashion Model, Barbie doll has since had close to 150 careers, represented more than 40 different nationalities and collaborated with more than 75 different fashion designers. With one Barbie doll sold every 3 seconds somewhere in the world, Barbie remains the world’s most popular doll and a powerhouse brand among girls of all ages.
Through the decades, the Barbie brand has evolved with girls, extending into entertainment, online and more than 45 different consumer products categories.
With a large social media presence on Twitter, YouTube and Facebook, Barbie is everywhere girls are today.