History

1970s

1970s

Barbie doll’s diverse style reflected the 70s alternative lifestyles.  Skirts went from mini to maxi and hair styles were long and stright.

REFLECTION OF THE TIMES

In 1971, Malibu Barbie debuted with a new face sculpt, including the addition of an open smile with pearly white teeth, and, thanks to the groundswell of the feminist movement and female empowerment, her sparkling blue eyes faced-forward for the first time.  Malibu Barbie was the ultimate surfer girl– suntanned with long, straight hair.

In 1977,  Superstar Barbie had a wide smile and fuller hair, blue shimmer eye shadow, brightly painted eyes, and pale pink lip gloss that were in-step with the glittering disco glam look found gyrating on dance floors across the country.