1970s

1970s

1972: Title IX of the Education Amendment is passed, prohibiting sex discrimination in education, athletics, drama, band or other extracurricular student activities, giving girls equal rights to be in any class and on any field. Meanwhile, Barbie had already proven her athleticism by participating in numerous sports such as Tennis and Ice Skating.

FASHION


From "Flower Power" to "girl power" to fun-in-the-sun-power, Barbie doll’s diverse style reflected the 70s alternative lifestyles.  Skirts went from mini to maxi and hair had a new flair– long and loose.

In 1971, Malibu Barbie (shown above) made everyone “wish they all could be California girls…” Tan with shimmering, straight blonde hair, her simple blue tricot bathing suit with yellow beach towel and quintessential pink sunglasses could have been the genesis of the Beach Boys’ hit song. 

In 1977, Superstar Barbie claimed the disco spotlight with glitz, glitter and over-the-top polyester-glam. The tres chic complement to her flowing, fuchsia dress-- an all-new Star ‘Vette car.

BEAUTY


Family sitcoms and detective dramas became Friday night staples in the '70s, and a new era of TV glam began to muscle-in on traditional fashion magazines.  With their “hair of gold,” the “Brady Bunch” put the casual, outdoorsy California lifestyle on the map and the first Malibu Barbie  gave girls across the nation a chance to imagine life in the sun and sand.  Malibu Barbie debuted with a new face sculpt, including the addition of an open smile with pearly white teeth, and, thanks to the groundswell of the feminist movement and female empowerment, her sparkling blue eyes faced-forward for the first time.  Malibu Barbie was the ultimate surfer girl– suntanned with long, straight hair.

“Charlie’s Angels” was breaking barriers on and off the small screen, when Barbie emerged with her own secret weapon– a third major face change as Superstar Barbie.  She had a wide smile and fuller hair, blue shimmer eye shadow, brightly painted eyes, and pale pink lip gloss that were in-step with the glittering disco glam look found gyrating on dance floors across the country.


© 2012 Mattel, Inc. All Rights Reserved.