History

1980s

1980s

1981: MTV debuts and forever changes the music industry.  In 1986, Barbie has her own band– Barbie and the Rockers (shown)– and she rocks the ‘80s scene with big hair and big shoulder pads.

REFLECTION OF THE TIMES

Barbie & The Rockers took shoulder pads, scrunchies, big belts and leggings to a whole new level. 

Shattering the “plastic ceiling”, Day to Night Barbie became a briefcase-carrying power executive-by-day and date night ready by night. Launching the "We Girls Can Do Anything" campaign, Barbie reminded girls that the anything is possible.