2010s

2010s

2010:  For the first time, girls around the world were able to help Barbie select her next career. Girls and fans of all ages had the option to vote for Architect, Computer Engineer, Environmentalist, News Anchor or Surgeon. Over half a million people around the world voted. Girls around the world voted for News Anchor, while brand fans voted for Computer Engineer. Therefore, Barbie’s 125th and 126th careers were News Anchor and Computer Engineer.

2011:  After seven years apart, Barbie and Ken rekindled their romance on the most romantic day of the year, Valentine’s Day, making Ken Barbie’s boyfriend once again.

2012:  This year, Barbie invites girls to play with fashion and dress up their imaginations with a new global brand campaign – “See What Happens When You Play with Barbie.” Debuting at the famed New York Lincoln Center, Barbie unveiled a larger-than-life installation of her ultimate Dream Closet complete with 24-foot tall, jewel encrusted doors leading into a two-story, 9,000 square-foot set with multiple dressing vignettes. Additional events and happenings will take place around the world in celebration of Barbie’s love of fashion.

2013:  After 41 years of living in Malibu, Barbie announced to the world on February 7th that she’s selling her Malibu Dreamhouse and will be moving! Barbie enlisted premier real estate agent to celebrities, Josh Altman, of BRAVO TV’s “Million Dollar Listing” to help her with the big move. In search of a new place to call home, Barbie is currently on a worldwide scouting tour to make a decision on her new home.


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