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Stephanie Cota

Senior Vice President Global Marketing- Barbie, Girls and Games

As Mattel Brands' Senior Vice President of Girls Brands Worldwide, Stephanie Cota oversees the global direction of businesses including the world-famous Barbie brand and the new Monster High franchise. In this position, she drives the portfolio holistically, leading strategy, branding and marketing across all product categories. Additionally, Cota leads an internal creative agency responsible for but not limited to television commercial production, print, retail merchandising, outdoor, events, Facebook, Twitter and YouTube. Cota also oversees strategic and designer partnerships including the Council of Fashion Designers of America (CFDA) and The White House Project. During her 12 year tenure at Mattel, Cota has lead with break-frame and head-line making successes. Her entrepreneurial spirit and outstanding leadership skills coupled with her track record of partnering with best-in-class names has resulted in top market share and continued business growth year after year. Cota leads a team of 75 people, is responsible for approximately 1500 sku’s annually and a $75MM marketing budget translating to $3.5 billion in retail sales. Cota also regularly represents the portfolio in the media including the New York Times, LA Times, WWD, Fox News and Forbes. Leading the Barbie brand during the most exciting chapter in its 50-year heritage, Cota played a pivotal role in the 50th anniversary including celebrating the doll’s fashion heritage with a first-ever runway show at NY Mercedes-Benz Fashion Week, a birthday bash at a real-life Malibu Dream House designed by Jonathan Adler and the brand’s first ever global promotion celebrating the doll’s original $3 retail. Cota also led Barbie’s launch into Social Media which now enjoys 4+ million Facebook likes and 100,000+ Twitter followers. Cota, a 12 year veteran of Mattel, was previously responsible for overseeing a number of high profile global brands including Winnie the Pooh, Mickey Mouse and Disney Princess. Prior to joining Mattel in 1999, Cota spent 10 years in Account Management at top Advertising agencies including DDB Needham, Dailey & Associates and Foote, Cone & Belding. Cota worked on and led high profile accounts including Entertainment, Quick Service Restaurants, Consumer Package Goods and Toys. Cota has also done pro-bono work for organizations such as Smokey Bear and the Rape Treatment Center. She is currently on the fundraising committee for Children Affected By Aids Foundation, The White House Project Corporate Council, the Board of Trustees for Otis College of Art & Design and the Board of Directors for the Mattel Children’s Foundation.

Lori Pantel

Vice President, Global Marketing Barbie

As Vice President of Global Marketing for Barbie at Mattel, Inc., Lori Pantel oversees the world’s leading doll brand’s business, product and marketing strategies to ensure its cohesive DNA of fashion, pop culture and aspiration. Whether directing the brand’s growth strategy in emerging markets to expanding the brand’s digital footprint with its first “reality” web series titled “Barbie: Life in the Dreamhouse,” Pantel spearheads global initiatives to keep the brand fresh and relevant to today’s girl. This includes the brand’s extension into new experiential categories from an exclusive girl’s “Barbie at Sea” package aboard all Royal Caribbean Cruise ships to a global tour of Barbie’s Dream House Experience and live stage events. Lori previously served as the VP Marketing - Girls for two years, leading a growing portfolio of brands, including Monster High, Polly Pocket and Little Mommy. While in this role, she fostered the unprecedented growth of Mattel’s successful multi-category, multi-platform global franchise, Monster High™, which served as a historic launch for company. Lori also led and nurtured the development of other new intellectual property to continue to secure Mattel’s place as a leader for Girls brands globally. Pantel has effectively redefined brand strategies for core Mattel businesses since joining the company in 2002 as an Associate Brand Manager on the company’s Barbie® brand, overseeing various Barbie® fashion and entertainment business campaigns to reinforce the iconic fashion doll as the ultimate lifestyle brand for girls. In 2009, Pantel was promoted to senior director of international marketing, expanding her role to lead development of marketing strategies and objectives for Barbie® dolls, accessories, electronics and brand campaigns worldwide, and ultimately transforming the way the Barbie® brand operated from a global perspective. Prior to joining Mattel, Pantel was a founding partner of a management consulting firm that specialized in operations and manufacturing redesign where she led client service teams on top management issues including operational effectiveness, organization redesign and more. She received a Bachelor of Commerce degree from McGill University, Montreal, Canada and holds a M.B.A. degree from Harvard Business School. Pantel resides in Los Angeles with her husband Craig Kurland and two sons Jack and Will.

Evelyn Mazzocco

Senior Vice President Global Brands Creative- Girls

As the Senior Vice President of Creative for the Global Girls’ and Games Brands at Mattel, Evelyn Mazzocco leads the creative vision for both the Girls and Games business units including Barbie, Monster...