OUR PURPOSE

To inspire the limitless potential in every girl.

First Barbie with Down Syndrome
A Doll Can Help Change the World
The Dream Gap Project

CONTENT

YOUTUBE

Barbie YouTube Channel

Welcome to the official Barbie YouTube Channel where fans can check out the newest content, products, movies and more. For over 65 years, Barbie has led kids on a path to self-discovery and helped them to imagine the possibilities. After over 250 inspirational careers, Barbie—along with her friends and family—continues to inspire and encourage the next generation of kids that they can be anything.

WATCH ON YOUTUBE

DOCUMENTARY

Tiny Shoulders: Rethinking Barbie

Explore the journey of Barbie over past six decades in this new Hulu documentary. You will get an insider's look at how Mattel evolved the doll, in step with the modern feminist movement.

WATCH ON HULU

FEATURE FILM

Barbie the Movie

As one of the most recognizable figures across the globe in pop culture, the Barbie brand has always been about the stories we inspire and the stories we share. With best-in-class talent like Greta Gerwig and Margot Robbie bringing their Barbie story to life, outdated stereotypes were further demolished, with the storyline deepening our relevance and emotional connection to fans. As a global cultural touchstone that continues to unite people across generations, we used this moment as a catalyst for change to deepen our impact. In the movie, we see Barbie, who lives in Barbie Land and then a story happens. Just like in real-life, where Barbie lives in Barbie Land, a child picks her up and then a story happens.

BARBIE MOVIE