Try on Barbie Fab Fashions From the Past 50 Years!

Mar 21, 2012

Sydney, March 2012: Hot on the heels of the global launch at New York Fashion Week, the Australian version of BARBIE™ THE DREAM CLOSET will launch in Sydney on April 12. Aussie fashionistas and fans can now step inside her fantastical wardrobe, complete with augmented reality technology “mirrors”, and literally get doll’d up in the style queen’s most iconic, playful and glamorous outfits from the past five decades. From Diane Von Furstenburg to Peaches ‘n Cream™, astronaut to rock star, race car driver to doctor – Barbie™ has an endless closet that allows girls to play with fashion and dress up their dreams. BARBIE™ THE DREAM CLOSET offers a chance to try on a new career, a new fantasy, a new story. It’s a physical change that leads to a transformative imaginary experience…and only Barbie™ can take girls anywhere they want to go. BARBIE™ THE DREAM CLOSET is a fashion lover’s paradise where you can try on your fave Barbie™ outfit, photograph and share it on the Barbie™ Facebook page! (Facebook sharing enabled for over 13s only). Girls of all ages will want to experience BARBIE™ THE DREAM CLOSET when it opens at Westfield Parramatta on April 12 - 15, before hitting the road and touring the east coast of Australia (full details below). The experience continues online at BarbieWow.com. Once inside her online Dream Closet, girls can explore a world of endless fashion, accessories and imaginative play, through interactive activities such as a design studio to dress up Barbie® and activate their own webcams to try on fantastical Barbie™ fashions at home. BARBIE™ THE DREAM CLOSET will be rolling out the pink carpet at these fab locations in 2012: SYDNEY April 12 - 15 Westfield Parramatta 159-175 Church St, Parramatta Opening times: 9:30am – 11:30am 1:30pm – 4:30pm MELBOURNE June 28 – July 1 Westfield Doncaster 619 Doncaster Rd, Doncaster (Cnr Williamsons Rd) Opening times: 9:30am – 11:30am 1:30pm – 4:30pm BRISBANE September 27 – 30 Westfield Chermside Cnr Gympie & Hamilton Rds Chermside Opening times: 9:30am – 11:30am 1:30pm – 4:30pm

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