Introducing Barbie® Entrepreneur

Mar 18, 2014

Celebrating 150 careers ranging from pilot to president, the time has come for Barbie® to follow in the footsteps of Mattel co-founder, Ruth Handler as she becomes an entrepreneur. Barbie® as...

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Happy 55th Birthday Barbie!

Mar 06, 2014

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Barbie Collector Unveils Zuhair Murad Barbie® Doll, Gold Label® Collection

Feb 28, 2014

This doll was destined for the spotlight! Zuhair Murad designs lavish creations worn by starlets and socialites at major events around the world. His work draws inspiration from Egyptian princesses...

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Sports Illustrated Swimsuit's 50th Anniversary Edition Includes New Legend: Barbie

Feb 12, 2014

Sports Illustrated Swimsuit 2014 50th Anniversary Celebration Features A Tribute to Legendary cover models – the Pioneers, Trailblazers and Groundbreakers – who transcend fashion, business,...

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Barbie: A Sports Illustrated Swimsuit Legend

Feb 12, 2014

Barbie® is putting back on her iconic black and white stripes in which she was launched in 1959 to join the legendary models of Sports Illustrated Swimsuit. In celebration of the magazine’s...

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Barbie Collector Introduces Fans to the DIVERGENT Barbie® Collection

Feb 12, 2014

In partnership with Summit Entertainment, a LIONSGATE® company, Barbie® is thrilled to introduce fans to the new DIVERGENT Barbie® Collection. Inspired by the new film, the collection captures...

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Barbie and Fifth Harmony Kick-off Multi-tiered Partnership in 2014

Jan 30, 2014

Pop Sensation Group Fifth Harmony Voices New Anthem “Anything Is Possible” for Barbie® Brand LOS ANGELES (January 30, 2014) – Inspired by the Barbie brand tagline, “With...

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