Feb 12, 2014
Barbie® is putting back on her iconic black and white stripes in which she was launched in 1959 to join the legendary models of Sports Illustrated Swimsuit. In celebration of the magazine’s 50th anniversary, Barbie® and Sports Illustrated Swimsuit are bringing together some of the world’s most famous swimsuit legends – like Barbie® – who have gone on to break boundaries, build empires and shape culture. As a legend herself, Barbie® has always been a lightning rod for controversy and opinions. Posing in Sports Illustrated Swimsuit gives Barbie® and her fellow legends an opportunity to own who they are, celebrate what they have accomplished and show the world it is ok to be capable and captivating.
An unexpected pairing and a multi-faceted partnership, Barbie® and Sports Illustrated Swimsuit remind girls of all ages that anything is possible.
AN #UNAPOLOGETIC CONVERSATION
An eye-catching, conversation-starting billboard in Times Square debuts on February 3rd in New York City, and a second – taking over the NASDAQ digital footprint – is revealed on February 13th
BARBIE® DOLL THE ORIGINAL LEGEND
Barbie® and renowned Sports Illustrated photographer, Walter Iooss Jr., collaborate on a custom in-book feature to celebrate the 50th anniversary of the swimsuit issue
THE DOLL THAT STARTED IT ALL
A new Sports Illustrated Swimsuit Barbie® Doll launches in February 2014 and is available on Target.com
DIGITAL ALL-ACCESS PASS
A playful, behind-the-scenes video series posted to Swim Daily and Time Inc. websites shows fans what it takes to be a Sports Illustrated Legend – like Barbie®!
THE LEGENDARY EXPERIENCE
Barbie® hosts an exclusive Beach Party to honor her fellow Swimsuit legends the night before the anticipated issue hits newsstands around the country