See What Happens When You Play with Barbie Fact Sheet

Feb 09, 2012

As a fashion icon, the new line of 2012 Barbie® products puts her fashion heritage, center stage. From inviting fans into her larger than life Dream Closet installation at New York Fashion Week to debuting her new career as a Fashion Designer, Barbie® is celebrating a year full of style, fun and fantasy. See What Happens when you play with Barbie®.

Barbie® Photo Fashion™ Doll

Technology and fashion collide with the Barbie® Photo Fashion™ Doll, a doll that is actually a digital camera! Girls can select from pre-loaded graphics or take their own pictures, which will magically appear right on Barbie®’s own t-shirt. Using website software, girls can add frames and special effects to photos and create personalized slide shows. The Barbie® Photo Fashion™ Doll holds more than 100 images and features an internal rechargeable battery. ARP: $49.99 | Available: August 2012

Barbie® I Can Be™…Fashion Designer

With more than 125 careers under her pink belt, Barbie® channels her inner artist and goes ‘behind the seams’ to embark on her exciting new career as Barbie® I Can Be…™ Fashion Designer. Dressed for success, Barbie® sports a chic black tunic with sparkly leggings, tools of the trade such as a wearable wrist pincushion and a tape measure, and are also carries a tablet so she can sketch, style and research anywhere she finds imagination and inspiration. ARP: $13.99

Barbie® Design & Dress Studio™ Doll

The possibilities are endless for Barbie’s® closet with the Barbie® Design & Dress Studio™, which allows girls to design their very own fashions for Barbie® doll. With infinite design possibilities, the Design & Dress Studio™ comes with everything a girl needs to create customized fashions for Barbie® and gives girls the opportunity to become a real-life fashion designer using their imagination and creativity. ARP: $21.99 (*Refill pack assortments are available for $10.99)

Barbie® Ultimate Closet

Barbie® doll’s closet is just as iconic as her shoe collection and Dreamhouse®. Now, girls can fill and organize their fantasy wardrobes with the Barbie Ultimate Closet. For endless fashion play moments, the Ultimate Closet includes a ring for girls to wear that unlocks extra content in the Endless Closet™ Fashionistas® mobile app for the iPhone® or iPad® (available on the App Store®). ARP: $24.99 | Available: June 2012

Barbie® Fashionistas® Doll Assortment

As the ultimate fashion icon, Barbie® doll flaunts fab trends on and off the runway, and on and offline! Each Barbie® Fashionistas® doll (Barbie®, Summer®, Teresa®, Nikki® and Raquelle®) includes a stylish ring for girls to wear that unlocks extra content using the Endless Closet™ Fashionistas® mobile app for the iPhone® or iPad®, available on the App Store. ARP: $12.99 | Available: June 2012

Barbie® Collector Pink in Pantone™ Barbie® Doll:
Barbie® is all about pink, particularly her perfect shade and signature color, PANTONE® PMS 219. The Barbie® Pink in PANTONE® doll celebrates the dollicious pink color and Barbie’s® iconic fashion heritage. Her dress features a long full skirt made of PMS 219 “PANTONE® color chips” and is perfectly accessorized with white heels with matching pink soles, silver and black bangles and hoop earrings. ARP: $49.95

Barbie® Collector Shoe Obsession™ Barbie® Doll:

From red carpet events to Malibu beach parties, Barbie® doll knows how to complete a look with everyone’s favorite accessory – the perfect pair of shoes. The Barbie® Collector Shoe Obsession Barbie® doll celebrates Barbie® doll’s fashion heritage and above all, her love of shoes. SRP: $34.95

www.BarbieWow.com

With Barbie®, playing dress up is more than simply trying on a new outfit. It’s a chance to try on a new career, a new fantasy and a new story. The all-new online destination BarbieWow.com transports girls of all ages behind the digital pink doors and inside the fantastical world of the ultimate fashion icon’s closet. From augmented reality mirrors to dress oneself, to an endless closet to dress Barbie®, girls will enjoy dressing up their dreams in a way that only Barbie® can.


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