Barbie® I Can Be...™ President Fact Sheet

Apr 04, 2012

If You Can Dream It You Can Be It! For more than 50 years, Barbie® doll has empowered girls to dream big and explore a world without limits. With more than 130 careers under her pink belt, Barbie® introduces girls to careers that are aspirational and often underrepresented by women. This year, Barbie® is throwing her pink hat into the presidential campaign ring with the Barbie® I Can Be …™ President doll! Representing girls everywhere as the leader of the “B Party™,” President Barbie® encourages a new generation to “B inspired,” “B informed,” and “B involved” in a way that only Barbie® can.

Just like any world leader or U.S. President, Barbie® I Can Be…™ President doll stands on her own two feet- literally! In addition to being a fashionable complement to her suit, Barbie® doll’s pink wedges actually stabilize and allow her to balance on her own without the help of a doll stand for the first time.

Barbie® is ready to “B a Leader” dressed in her spirited, fun and sophisticated official campaign outfit, designed by Council of Fashion Designers of America (CFDA) award winner and renowned fashion designer, Chris Benz. Wearing a tailored pencil skirt suit in her signature pink with a patriotic red, white and blue ruffled trim, she proudly displays her “B Party™” campaign button and is perfectly accessorized with a classic “pearl” necklace and earrings.

Available June 2012 at retailers nationwide, Barbie® I Can Be…™ President doll is available now for pre-orders at www.mattelshop.com. President Barbie® doll will be available in Caucasian, African American, Asian and Hispanic ethnicities.

This election year, “Vote for Barbie®!”

ARP: $13.99 | Age: 3+


© 2012 Mattel, Inc. All Rights Reserved.