New Study Shows Playing With Dolls Allows Children to Develop Empathy and Social Processing Skills

Oct 01, 2020

Barbie® and neuroscientists from Cardiff University have collaborated on a new study which for the first time uses neuroimaging as evidence to explore effects of doll play Evidence...

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Barbie Unveils 2020 Campaign Team Set to Encourage All Girls to Raise Their Voice

Jul 28, 2020

In Partnership with She Should Run, Brand Educates on Leadership Roles and Importance of Voting EL SEGUNDO, Calif., July 28, 2020 — Mattel, Inc. today announced the Barbie® 2020 Campaign...

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Mattel Unveils #ThankYouHeroes Program From BarbieĀ®, Supporting First Responders Children's Foundation

May 13, 2020

For every eligible career Barbie doll sold at participating retailers from 5/14-5/17, Barbie will donate a doll to First Responders Children’s Foundation New program is part of...

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